GPDesign enhances life with authentic innovations for people who appreciate user-centered design and smart performance. The brand launched with a new range of flashlights, Beam. Hong Kong-based branding agency Stepworks collaborated with GPDesign to develop a launch campaign for Beam.

The eight flashlights of the Beam collection are meticulously crafted for easy handling and robust performance. Created by the GPDesign team, the premium quality devices include rechargeable and disposable battery options. They offer innovation and quality at an attractive price point.

Shine on

Meaning both light and smile, the Beam name suggests both product function and positive user experience. In addition to helping with the product naming, Stepworks developed the launch campaign key visual and messages. These were applied across a range of channels, including sales collaterals, point of sale displays and the brand’s website.

The new brand is initially being launched in Scandinavia with a further global rollout planned.