Property investor Rykadan reaches new heights with enhanced branding
26 November 2018
Hong Kong-based global property investment firm Rykadan enlisted brand strategy agency Stepworks to build a new foundation for its brand.
Rykadan also released an investor brochure that reflected the new direction in design and messaging.
Building with branding
Stepworks helped Rykadan define its brand with a brand model. As a young-spirited and fast-growing company, Rykadan defined its brand DNA and positioning phrase as “Investing with imagination”. This message was expressed across the brand’s key touchpoints such as stationery, investor brochure and presentation template.
For the investor brochure, Stepworks enhanced its content with more effective copywriting and an extended design language for its layout. Stepworks provided extensive photography guidelines to help the burgeoning firm consistently communicate its brand as its business expands.
“We had heard great things about Stepworks – and we were pleased to discover they lived up to their reputation as a smart, caring and professional agency to work with,” says Sunny Yip, COO of Rykadan Capital. “They helped us embrace the power of branding and we're more than happy with the brochure we created together, which is valuable for achieving Rykadan's business goals. We recommend them highly.”