KEF launches new hifi retail concept with the help of HK branding agency
1 August 2017
UK brand KEF has been at the forefront of loudspeaker design and technology for 50 years. Hong Kong-based branding agency Stepworks recently helped KEF develop a launch campaign for the KEF Music Gallery in Central, HK.
The objective of the campaign was to announce the opening of the brand’s innovative showroom, which combines music and art in an atmosphere that evokes a private club. Stepworks developed a campaign launch toolkit featuring a striking photograph of splashing paint by photographer Martin Klimas. The campaign ran in print, digital and OOH channels.
More than music
The KEF Music Gallery offers music lovers the opportunity to enjoy music like you’ve never experienced. Visit KEF Music Gallery, forget the world for a while, and be wowed by the sublime acoustics of KEF products in an atmosphere of refined taste. HMV has curated a collection of Chinese, English, and Japanese vinyl records that may be heard at KEF Music Gallery, and visitors can also enjoy film, music, art and design books.
With the help of Stepworks, the KEF Music Gallery in Hong Kong launched with a big splash.