HK agency helps ensure stellar new brand launch for DCH Auriga
2 November 2017
Healthcare market management specialist, DCH Auriga connects care solutions providers with physicians and patients across eight Asian countries. The company was formed after DCH acquired the operation from Li & Fung. Hong Kong-based branding and marketing agency Stepworks helped DCH Auriga relaunch with a brand new website and launch communications campaign following the recent acquisition.
Through a series of brand touchpoints, DCH Auriga successfully affirmed its strength as a leading healthcare-focused integrated market management company in Asia.
Stepworks helped DCH Auriga develop messages that express the company’s youthful, innovative, can-do approach. This is expressed in the positioning phrase, “Challenge accepted”.
Key visuals and design language were developed for the launch, and rolled out via a website, launch video and print templates and collaterals.
Thanks to the branding expertise of Stepworks, DCH Auriga’s clearer positioning helps healthcare professionals to join the dots and understand the bigger picture.