Brand Building

Team Stepworks is privileged to work closely with amazing people in ambitious organisations in Hong Kong and around the world, helping to build over a hundred brands.

In these posts we share our observations and insights on what makes for successful brand building.

We aim to offer genuinely useful ideas for every brand builder, from the distracted CEO to the seasoned marketing professional. A balance of philosophy and practical application, we call our approach Wholehearted Brand Building.

1. Lay the groundwork

The billion dollar kitchen table

The brand builder’s journey begins here. Are your capabilities and expectations for developing your brand well balanced?

Read article

2. Know your frenemies

The four frenemies of the Brandocalypse

The creative process is fraught with contradictions. Reconcile these four forces to strike the right balance in your branding efforts…

Read article

3. Assemble your dream team

Odd couples make for successful teams

Effective teamwork requires a mixture of oppositional traits and skills. Can your brand team find the sweet spot in healthy conflict?

Read article

4. Plan ahead

How can you best use a brand building plan?

Every brand needs a sturdy framework from which it can express itself, justify decisions, and more. Make sure you when have a plan, you know how to navigate it…

Read article

5. Signal value

What is your brand?

We address the fundamental question – what is a brand? We discuss branding as an instinct, and why it’s useful to view brand in an evolutionary context.

Read article