A new attraction hits the streets of Hong Kong

  • Naming
  • Brand identity
  • Logo
  • User interface design
  • Product development
  • Go-to-market strategy
  • Posters
  • Print and digital ads
  • Leaflets
  • Event collaterals
  • Signage
  • weibo

Hong Kong Tramways chose Stepworks to develop and launch its TramOramic Tour. The new attraction takes visitors on an amazing one hour journey around the city in a 1920s-style heritage tram. The trip introduces passengers to places of interest, and shares tales of the city, its history and iconic tramway via a narrated soundtrack in several languages. From the design of the tram car to the feel of the souvenir Golden Tickets, we infused the brand with authentic touches from the past.

  1. 0
  2. 1
  3. 2
  4. 3
Value created

Ranked one of HK’s top 20 must-see attractions on TripAdvisor and featured by CNN Travel, the brand is well received by a range of international audiences

The launch was the company’s first new product offering for decades and created a tremendous amount of buzz for Hong Kong Tramways

The tour has built a reputation for being a "fun for everyone" activity that tourists and locals alike appreciate

The Hong Kong Tramways management team are pleased with the sales results to date and the campaign is well received by colleagues across the organisation