Healthy outcome for
healthcare brand

  • Advertising campaign
  • weibo

Matilda International Hospital sought to increase awareness of its orthopaedic services, and generate enquiry. Regional healthcare institutions usually take an information-heavy approach to a campaign of this type, typically depicting surgeons and facilities.

Stepworks and Matilda developed a tightly focused campaign directly speaking to people with joint pain. The approach attracted attention, differentiated Matilda, and reinforced its healthcare leader positioning.

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