Healthy outcome for
healthcare brand
- Advertising campaign
Matilda International Hospital sought to increase awareness of its orthopaedic services, and generate enquiry. Regional healthcare institutions usually take an information-heavy approach to a campaign of this type, typically depicting surgeons and facilities.
Stepworks and Matilda developed a tightly focused campaign directly speaking to people with joint pain. The approach attracted attention, differentiated Matilda, and reinforced its healthcare leader positioning.
