Building stronger brands together
Strong brands deliver

valuable competitive advantages

Inspire trust
Influence perceptions
Stand out
Attract talent
Raise competitive barriers
Drive growth

Our approach – Wholehearted Brand Building

Wholehearted Brand Building is a methodology that is proven effective at balancing the needs of brand, audience and brand building team.

  1. Clarify

    Together we identify what your brand is really about and what it means to various audiences

  2. Simplify

    The team works to concisely express your brand so everyone understands it

  3. Amplify

    Supporting your business objectives, we build awareness and desire for what your brand has to offer


Our services are delivered by an experienced crew who love building stronger brands. For B2B clients who require in-depth brand strategy conducted on a global scale, we partner with leading B2B brand strategy firm BrandingBusiness.

Working across different industry sectors helps us cross-pollinate our ideas and introduces us to new innovations. We offer global reach as a member of the Magnet marketing and advertising global network.

Stephen Barry
Managing Director
Stephen started Stepworks in 1994. His one-man operation has flourished into today’s multicultural branding and creative communications agency that works with leading global and local organisations. He ensures clients get great results from strategy to execution.
Shadow Wong
Head of Account Servicing
Shadow’s approach to building relationships starts with two things: trust and good advice. Creative solutions to challenging business issues are her knack. Her ability to keep complex projects organised and on track has benefitted clients including CancerFund, Hong Kong Judiciary, HK Tramways, and Shangri-La.
Paul Rigby
Creative Director
An award winning copywriter and creative thinker, Paul has created numerous below and above-the-line campaigns for blue chip brands such as Shangri-La, Savills, Kellogg-HKUST, Disney, Rolls Royce, The Economist Group and Trade Development Council.
Eric Chan
Design Director
Eric is a multi-disciplined design director who delivers thoughtful executions with impact in any media you could imagine. Eric brings over a decade of experience on accounts such as Schneider Electric, CancerFund, Maxim’s, KEF and Hong Kong Tramways.
Michelle Miralles
Associate Creative Director
Originally from Panama, Michelle’s nearly two decades in Hong Kong’s creative sector have given her insights into Asian culture and an ability to appeal to eastern and western tastes. She has a great eye for detail, is cool under pressure, and consistently wows with innovative work.
Our team
Adrianne Chan
Kaman Wong
Martin Reid


Jackie Yeung
Natalie Goodridge
Michelle Lee
Cheung Kam Chuen
Adam Chan
Caren Lee
Vincent Wong
Mandy Chan
Alexandra Carter
Ivy Sin
Alice Wong
Rosena Cheng
Manki Lai
Stella Han
Giving back

We are a socially aware company and do our best to conduct our operations in a responsible, ethical way. Among the initiatives we support is Refugee Union who work to safeguard human rights for refugees in Hong Kong.