Our Wholehearted Brand Building methodology has proven effective at building strong brands. We balance the needs of a brand by aligning brand strategy with business strategy, reality with aspiration, to resonate with external and internal audiences.

  1. Clarify

    Together we identify what your brand really means to people.

  2. Simplify

    The team works to concisely express your brand so everyone understands it.

  3. Amplify

    We build awareness and desire for what your brand has to offer.

Brand building

to influence reputation


Clearly define and express your brand
to influence perception

Marketing communications

Create awareness and desire
to influence behaviour

Building stronger brands together

Delivering valuable competitive advantages

Inspire trust

Motivate change

Stand out

Attract talent

Raise competitive barriers

Drive growth


You’ll encounter caring people who are really good at building brands on our multicultural team. We make a conscious effort to be helpful, kind and understanding to everyone we encounter.

Working across different industry sectors helps us cross-pollinate ideas and introduces us to new innovations. We offer global reach as a member of the Magnet marketing and advertising global network.

Stephen Barry
Managing Partner
Stephen started Stepworks in 1994. His one-man operation has flourished into today’s multicultural branding and creative communications agency that works with leading global and local organisations. He ensures clients get great results from strategy to execution.
Shadow Wong
Partner, Client Services
Shadow’s approach to building relationships starts with two things: trust and good advice. Creative solutions to challenging business issues are her knack. Her ability to keep complex projects organised and on track has benefitted clients including CancerFund, Hong Kong Judiciary, HK Tramways, and Shangri-La.
Paul Rigby
Partner, Creative Director
An award winning copywriter and creative thinker, Paul has created numerous below and above-the-line campaigns for blue chip brands such as Shangri-La, Savills, Kellogg-HKUST, Disney, Rolls Royce, The Economist Group and Trade Development Council.
Eric Chan
Partner, Design
Eric is a multi-disciplined design director who delivers thoughtful executions with impact in any media you could imagine. Eric brings over a decade of experience on accounts such as Schneider Electric, CancerFund, Maxim’s, KEF and Hong Kong Tramways.
Michelle Miralles
Partner, design
Originally from Panama, Michelle’s nearly two decades in Hong Kong’s creative sector have given her insights into Asian culture and an ability to appeal to eastern and western tastes. She has a great eye for detail, is cool under pressure, and consistently wows with innovative work.
Kaman Wong
Martin Reid


Jessy Yip
Natalie Goodridge
Michelle Lee
Cheung Kam Chuen
Adam Chan
Caren Lee
Vincent Wong
Alexandra Carter
Ivy Sin
Alice Wong
Stella Han
Denis Vodisek
Stephy Chan
Prabhat Motwani

we’re hiring

Contributing to positive change

A socially aware company, we do our best to conduct our operations in a responsible, ethical way. We directly support these initiatives:

Offering education and care to 300 children

Working to safeguard human rights in Hong Kong

Foster Care Service for children temporarily in need