Global jewellery giant KGK shines with HK branding agency
24 June 2016
The KGK Group is a global multinational headquartered in Hong Kong that specialises in gems, diamonds and jewellery. KGK recently launched a initiative with Hong Kong branding agency Stepworks to clarify and amplify its brand.
The group operates a unique vertically integrated mines-to-brands jewellery business that has grown spectacularly since it began trading gemstones in Jaipur India in 1905. KGK has flourished by following the approach of its father and son founders. Their principles and passion, and dedication to innovation and diversity, are enshrined in KGK’s brand, and expressed by the simple guiding thought, INSPIRED TO SHINE.
The rebranding initiative amplifies this idea via a new website and other collaterals. The objective of the branding exercise is to communicate with simple clarity and consistency across the group’s far-flung, and diverse but interlocking operations. The project aims to leverage the unity of the business and bring common purpose to a team that’s active throughout the jewellery sector’s value chain, and who work in multiple nations.