New Invisible Kitchen brand developed by Hong Kong-based branding agency with F&B experience
20 August 2014
As Hong Kong Personal Chef, Tom Burney has earned a reputation for gastronomic excellence in Hong Kong. He’s known for providing private chef and catering services to visiting celebrities and local aficionados of fine cuisine. When Chef Tom launched, a gourmet-quality meal delivery and premium catering service, he sought a Hong Kong branding agency with F&B experience.
After an evaluation process, Stepworks was selected as branding partner for the new venture. The partnership resulted in the new Invisible Kitchen brand.
Stepworks helped with strategic direction, research, defining the brand, coining the name, corporate identity design, and developing the website, various collaterals, illustrations and more.
The initiative began by obtaining an understanding of the competitive landscape, both in Hong Kong and overseas. From this intelligence the brand model, new name and strategic direction were developed.
Designs and messages were developed to express Chef Tom’s focus on prime ingredients from clean sources and careful preparation by experienced chefs.
The Invisible Kitchen venture received widespread attention upon launch. Stepworks’ extensive food and beverage branding experience in Hong Kong proved to be a valuable asset in the development of the brand.