Situation

A place where business can thrive

Sky Business Centre creates premium and efficient working spaces in Hong Kong. Customers for its high-end professional business solutions include SMEs, professional firms, multinational corporations and startups.

To support its launch, Sky’s owners called on Stepworks, with whom it had successfully collaborated on a previous project.

Response

From scope to Sky

Stepworks assembled a team to answer the brief in a way that was time- and cost-efficient.

The process was streamlined because of the mutual understanding gained after working together on the much more extensive earlier project.

Together the Sky and Stepworks team developed a valuable platform for future brand building.

Outcome

Strong brand foundations are built effectively on trust

From the partnership came a brand identity that positioned Sky exactly how its owners intended.

A major success factor of this initiative is the long-term multi-project collaboration of those involved.

Every brand building project is unique. So is every client / agency relationship. The value of trust and understanding built over time in these relationships is massive.