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Singapore-based Prizm Optics have developed patented lenses that dramatically expand a video camera’s field of view and reduce the number of cameras required.
Realising its audiences were not fully understanding the innovation, Prizm Optics partnered with Stepworks to upgrade its brand communications.
Situation
Prizm Optics’ Prizmatics system integrates hardware and AI to enhance the capability of video systems at reduced cost and weight.
It proved to be a challenge to explain the system in an easily understood way. Requiring high standard copywriting and design, Prizm Optics’ founders recruited Stepworks to support a brand upgrade.
The positioning phrase expresses how a single lens can be used in applications currently requiring multiple cameras
Response
Prizm Optics and Stepworks collaborated to distinguish Prizm Optics with a direct, benefit-led message and simplified visual language.
The positioning phrase More vision, less camera asserts the value Prizm Optics delivers. A refreshed brand identity features a graphic device inspired by the breakthrough lens.
The new brand identity launched with a single-page website focused on product features, benefits and use cases. Built for expansion, the website is structured for SEO and future scalability.
Outcome
The revitalised brand and website now deliver clarity to prospective customers and partners.
The close partnership between Prizm Optics and Stepworks resulted in a confident, practical brand identity that reveals how the Prizmatics lens platform enables people and systems to see more, understand more and act with greater confidence.
“It’s not easy to know how an outsider will understand a subject you’re deeply familiar with. Stepworks helped us uncover where our messaging was missing the mark and showed us how visitors might be misunderstanding our product. Working with them gave us the clarity and language to explain our technology and its benefits in a way that resonates with everyone.
The process was refreshingly collaborative and completely remote – I was travelling between Singapore, Italy and the UK during the project, and they were always flexible with my schedule. Communication was clear, transparent, and responsive throughout. It was a great experience working with a team that not only ‘got it’ but made the whole thing easy.”
Robert Henry, Managing Director
Prizm Optics
Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700
Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233
