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Branding and website design specialist Stepworks upgraded the online presence PowerArena to align its changed brand and business strategy.
Stepworks originally developed PowerArena’s brand and website. As the business evolved, PowerArena engaged Stepworks again to align its brand and business strategy through an upgraded online presence.
The brand building team wrote, developed and designed a website that quickly explains the value of PowerArena’s complex technology. The layout and navigation engage visitors, smooth the path to more content and inspire further action.
The design brief called for an empathetic human tone. Soft colours, analogue textures and glassmorphism reflect the brand’s friendly personality.
Powerful online presence – Stepworks combined best practice UI and UX with contemporary design and smart coding to deliver a fast, compelling online visitor experience via multiple devices.
Easy updating – The PowerArena team can quickly update the content via the website’s easy-to-use content management system.
Effective business support – Its modern, sector-specific website positions PowerArena as a tech-aware business that emphasises quality. This reflects well on every aspect of its operations.
The PowerArena story is consistently expressed with a distinctive design language. A grain texture and considerate colour palette add a wam, human-friendly tone to the website
“I am very pleased with the results of our rebrand. Technology keeps changing and so do our solutions and services, but what stays the same is our care to customers and interests in the intersection of business needs and technology innovation. With the help of Stepworks, customers can really see us for what we are, and easily understand the value we offer.”
Ken Law, Co-Founder
PowerArena
Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700
Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233
