Security Notice: Stepworks never requests payment for employment or offers jobs on messaging apps. All official communications will come from an @stepworks.co email address.

AI precision targets a B2B market niche

Business objectivesUpgrade brand
Branding
Advisory
Identity 
Logo 
Messaging framework
Story 
Strategy
Positioning
Key messaging

Brand upgrade engineers a new market for AI

Despite the inroads of robotics, modern manufacturing is still largely dependent on human-powered assembly lines. 

Traditional assembly line measurement systems are limited. So maximising the efficiency of human teams has historically been an art as well as science.

That’s all changed now. The PowerArena AI assembly line solution soon pays for itself by identifying ways of raising productivity – even in lines long considered optimised.

Already proven in other AI applications, PowerArena engaged Stepworks to upgrade the brand as an assembly line solution.

Value created

Distinctive focus – The key message Human Performance AI Enhanced with assembly line imagery instantly communicates the essence of the solution.

Memorable design – Presented in eye-catching colours, the branding features distinctive shapes and movement commonly associated with machine learning.

Clarity in messaging – Busy global factory owners and engineers are the audience for this complex solution. Simple, direct copywriting clearly explains its benefits. 

The new logo design is inspired by the interplay between human and machine, with “AI” subtly highlighted in the letters “AR”
Images of PowerArena brand guidelines
Image of concept name cards designed for PowerArena brand by Stepworks
Image of redesigned logo for PowerArena as signage by Stepworks
As signage, the logo makes a strong impact
Let’s talk about building your brand

Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700

Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233