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Moving money across borders is highly regulated and complex.
The global payments space changes fast. FTS.Money was born when a long-standing global payments infrastructure company merged with a fintech pioneer. The new business innovates in B2B global payments fintech and services, delivering benefits to a range of industry sectors.
Situation
The B2B global payments sector has seen a frenzy of growth and innovation over the past few years.
This gold rush has been stoked by digitalisation, online shopping, cryptocurrency, gig and sharing apps, non-traditional banking systems and other factors. Into this market comes a new brand, FTS.Money.
The business was conceived by people with deep understanding, long-experience and proven success in global payments and fintech development. Their overall objective was to remove friction in the way money moves worldwide.
A flowing liquid metaphor illustrates frictionless financial flows
Response
Key FTS.Money executives teamed up with Stepworks specialists to build the brand on the idea of easy flowing global payments.
As a business destined to change fast, and evolve in unforeseen directions, the brand strategy called for flexibility.
FTS.Money’s fintech innovations connect stakeholders deeper to the global financial infrastructure. Brand messages are built on the promise of smarter, safer, simpler global payments.
The brand guidelines support consistency across all touchpoints, including user interfaces
Outcome
Reflecting the fast-changing nature of the business, Stepworks continues to support FTS.Money with website updates and other brand building services.
The multinational nature of FTS.Money benefits from Stepworks’s expertise in the global financial sector.
Bolstered by reputation, resources and connections, FTS.Money is on track to becoming a significant force in global fintech.
The website is optimised so customers can quickly navigate to useful content and find value
Brand consistency across UI/UX design helps to reassure users that the app can be trusted
“We partnered with Stepworks to support our business launch. We work in the highly technical and fast changing global payments infrastructure space. Stepworks is creative, dynamic and responsive. As an ongoing contributor to our marketing efforts they are an essential pillar for our platform.”
Ajmal Samuel, CEO
FTS.Money
Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700
Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233
